The creation of clothing has been a part of Beverley Siri since her teens. Her creative interest for apparel intertwined with her structured business instincts continued through college where she earned her Bachelors of Science in Business Administration, Marketing and a minor degree in Clothing and Textiles.
Beverley’s professional introduction into the fashion business began with five years at Esprit de Corp where she learned many aspects of the business and managed the production for one of their divisions. After having the insight of this hands-on experience, Beverley decided to pursue her long-time goal of living in Italy. She had a relentless curiosity about the country as a fashion center and being of Italian descent, always desired to really know her family there. She became acquainted with the Italian fashion industry while working for two manufacturing companies and ultimately worked with a premiere fabric designer, Luisa Cevese, who specialized in very modern hand-woven fabrics. These special fabrics along with her own sense of color and texture inspired Beverley to move back to her native San Francisco to start her own apparel company.
Beginning in 1988, Beverley designed her first collections in her North Beach apartment. Each room became a different department: design room in the kitchen, cutting room in the second bedroom, shipping in the living room, and all the fabric was stored in the hallway. After five years, she moved her company into an 8,000 square foot South of Market, turn of the century, old utilities warehouse with trumpet vines climbing over the brick walls. Many themed parties showcasing the collections were enjoyed by San Francisco socials.
In 1999, Beverley was married wearing one of her own classic understated wedding gowns aptly named June Bride and paired it with her grandmother’s 1932 restored chapel length tulle and alencion lace veil, truly reflecting her classic blend of tradition and innovation.
Three months later, before the dot-com bust, the souring real estate market forced Beverley to move her company to where it is now, in a San Francisco industrial park called the Apparel Triangle. You can occasionally find Beverley in her own San Francisco boutique, located in front of the manufacturing facility. She shares her thoughts, “The Siri Boutique is very important to our company to see how the dresses fit on all the body types and listen to the concerns from many personalities. Of course we love hearing from customers from all over the country, ‘Wow, all these great dresses… I’m so glad I found you!’ That’s what keeps us motivated and excites us to design the next collection.”