Beverley E. Siri, Inc.
Beverley E. Siri, Inc. began in 1988 in the North Beach area of San Francisco, California.
The inspiration to create an apparel collection came to Beverley Siri while spending a year in Milan, Italy. She was working with specialty hand-woven fabrics that led her to begin her company calling the label “Siri”. For the first several collections, Beverley developed architecturally-patterned woven cottons with a wool-like feel in striking colors. These unique fabrics later led to a 1994 design award from Cotton Incorporated for the best novelty apparel fabric. While these textiles were the start of Siri’s apparel collection, classic fabrics were also incorporated to balance the look. One of the first stores who placed an order was the prestigious Henri Bendel in New York.
Initially the collection had a “designer sportswear” direction, but it always included dresses. The look of the dresses was new, fresh and very well received into the market. Ironically, this “new look” was actually a chic, classic, almost retro style reflecting but not duplicating the feeling of the 50s and 60s. This was Beverley Siri’s own personal look. The Jackie and the Hepburn with a swing or little crop jacket in silk organza became very popular among women of all ages. Dresses became the collection’s success. Within a few years, Siri dresses could be found in specialty stores including I. Magnin and Neiman Marcus. The collection further expanded into Nordstrom and Saks Fifth Avenue.
While the specially designed woven cottons were ultimately abandoned in the apparel collection, many San Francisco interior designers admired the look of these unique fabrics for use in drapery and residential upholstery. Consequently, Siri Textiles was conceived and featured in high-end interior design showrooms. At the same time a “Siri Tabletop” collection was developed for specialty stores initiating at Gumps. Although these textiles were distributed throughout the country, the company later chose to concentrate solely on the apparel collection.
In 1998, the Siri dresses began to be selected from boutiques by bridesmaids who didn’t want to “look like a bridesmaid”. Since then, Siri has very successfully designed and become known for bridesmaid dresses all around the country. They are recognized as the first in the industry to make short dresses so popular for bridesmaids. It started with the classic Hepburn dress, taken from the special occasion line; then came the Strapless Hepburn, a strapless tea-length sheath with a bow-sash at the waist; then followed their Tiffany Breakfast dress, a strapless, below-the-knee A-line with a bow-sash at the waist…now a style shown by many bridesmaid companies. Ultimately, Siri has become known for truly wear-again, fashionable bridesmaid dresses.
The bridesmaid dresses and Beverley’s own wedding in 1999 led to the design of gorgeous, understated, and affordable wedding gowns—perfect for the destination bride or the bride desiring simple elegance. In 2004, a natural transition occurred in response to the cries from mothers of the bride and groom. Siri loathes the “old mother-of-the-bride look” for today’s younger, stylish mothers and instead offers them chic, distinct yet affordable dresses.
Today, Siri continues to design special occasion and wedding dresses sold in finer boutiques and premier bridal salons throughout the United States and Canada. The entire collection can be found at the Siri Boutique, located since 1994 in front of the manufacturing facility. Siri is proud that all of its production is made in their San Francisco, California, factory. Since its inception, Siri continues to bring to fashion distinct textures, stunning colors, outstanding quality and always in a modern yet classic style.